Roger Friedman of FoxNews.com reports the new Mariah Carey record label on Island/Def Jam Records, MonarC, was not the diva’s first choice for a name. Mariah chose the name because of her love for butterflies and the M and C are capitalized for Mariah’s initials. A San Francisco jazz label called Monarch Records wasn’t interested in relinquishing its name, even though Mariah asked. Hence, the unusual spelling. Read more.