Mazda’s ‘Me Against The Music’ Product Placement

Stefano Hatfield of the Guardian profiled how music videos are starting to feature more and more product placements, the latest being ’ new video ‘Me Against the Music’ featuring , and the Mazda RX-8 sports car.

He writes, “Mazda, whose irritating ‘zoom, zoom, zoom’ jingle is enough to make the most catatonic American couch potato throw the zapper at their television screen, has hired Britney Spears and Madonna to put a little zoom into its RX-8 sports car’s marketing at an estimated cost of $300,000. In doing so it is capitalizing on two of the American cultural trends of the moment: first, the coming together of the American entertainment and advertising industries to shift their respective products and, second, the current fad for all things gay – for here read lesbian.” Read more.


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4 thoughts on “Mazda’s ‘Me Against The Music’ Product Placement

  1. tazzsgirl says:

    That’s one car going straight to Junk Yard.

  2. amielynn says:

    Yeah and hopefully you will go with it

  3. rangergirl says:

    More $$$$, more $$$, more$$$. Gosh I guess the “music business” really is in a slump. I did notice the product place in MATM( it looks like a commercial). I guess more of this to come.

  4. jimmypee says:

    LMFAO! I told you idiots but none of you listened! Britney got ten times the amount of money for that product placement than that car will make at auction for her “charity” she’s just using her “charity” as a way for making money and looking good to the public. if she really wanted to help her charity she would give that 300k to them, but she’s too much of a money-grabber.

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