As part of McDonald’s multi-dimensional global relationship with superstar Justin Timberlake, the company announced today its sponsorship of the ‘McDonald’s Presents Justin Timberlake lovin’it live’ concert tours. The tours tie to McDonald’s new worldwide marketing campaign ‘I’m lovin’it,’ which launched in more than 100 countries last month, and kick off in the U.S. next week with five nightclub concerts. The 19-city 2003/2004 European tour, ‘McDonald’s presents Justin Timberlake Justified World Tour and lovin’it live’ begins in November and wraps up in Spain in January 2004. “I love what McDonald’s is doing with this new campaign and it’s cool to be part of it,” the *NSYNC star said. “We share the same crowd — people who like to have fun — and that’s what this new partnership is all about.”
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