Mini B Carries The Spears Marketing Torch With Hasbro

Bruce Horovitz of USA Today reports that Britney Spears’ little sister is “emerging as another marketing wunderkind in the family mold.” Jamie Lynn Spears will make her TV ad campaign debut next week for Hasbro’s teen girl-targeted karaoke, the e-kara Pro Headset. “It almost doesn’t matter if she can sing or dance,” says Michael Wood of Teenage Research Unlimited. “She’s Britney’s sister.” He added, “You have to wonder if this whole thing wasn’t calculated.” Read more.