MySpace said on Tuesday it will share advertising revenue with Sony BMG in a newly announced licensing deal, which will make its music videos and select audio material available on artists’ profile pages to MySpace’s U.S. users. “This new effort is a great way to build new audiences for our artists, bring value to fans, and offer exciting new opportunities to advertisers,” Thomas Hesse, president of global digital business at Sony BMG, said in a statement.
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