*NSYNC’s Justin Timberlake explained the group’s decision to star in a series of commercials for Chili’s Grill & Bar, a move continuing the heavily commercialized group’s corporate alliances. Justin said, “The Chili’s team gave us creative license to take their Baby Back Ribs jingle and make it feel like our own version with our own kind of sound. We really worked hard to create an incredible jingle and music for the commercials and we think our fans will really enjoy them.” Not coincidentally, Chili’s will be the lead sponsor of the band’s next concert tour.
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