The Coca-Cola Company is contributing $1 million to *NSYNC’s Challenge for the Children Foundation and helping the group to raise awareness for the Foundation, which raises money for various children’s charities and programs nationwide. As part of the effort, Coca-Cola will be the title sponsor of this year’s Challenge for the Children IV celebrity basketball tournament fund-raiser, which will be held in Orlando in July. Justin Timberlake said of the sponsorship, “We are thrilled to have Coca-Cola on board as our title sponsor of this year’s event. Together our foundation and The Coca-Cola Company can help make a difference in children’s lives.”
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