The Herald Sun reports that two marketing firms asked 1744 consumers to rank 61 of the biggest brand newsmakers of the year — products and celebrities — on their performance in 2005 and prospects for this year. Oprah Winfrey was second on the list of predicted winners in 2006, while Britney Spears topped the predicted loser list, joined by Howard Stern and Donald Trump. The full story at news.com.au has since been removed.
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