Paris Hilton Brand Channel At YouTube

Warner Bros. Records and YouTube teamed up to create the Paris Hilton Brand Channel – providing advertisers a place to showcase video content on YouTube with a look and feel that is consistent with their brand imagery. “Paris Hilton and YouTube are both pop culture phenomena. So, it makes sense that Paris is part of this exciting initiative, and be first,” said Robin Bechtel, Head of New Media, Warner Bros. Records. Chad Hurley, CEO and Co-Founder of YouTube added, “Our vision is to build a new advertising platform that both the community and advertisers will embrace. Our announcement today is just the beginning of the many new ad concepts we will be rolling out over the coming year. This new medium requires finding a balance between traditional online advertising and new creative approaches that engage consumers in an active way. Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.” Check it out at youtube.com/parishilton.