Pepsi Ads Wink At Music Downloading

USA Today reports that some 20 teens sued by the Recording Industry Association of America, which accuses them of unauthorized downloads, will appear in a Pepsi-Cola (PEP) ad that kicks off a two-month offer of up to 100 million free – and legal – downloads from Apple’s iTunes, the leading online music seller. The sassy ad, to be seen by Super Bowl’s 88 million viewers on February 1st, is a wink at the download hot button. Pepsi hopes the promotion will connect its flagship cola, as well as Sierra Mist and Diet Pepsi, with teens who’ve shown more affinity for bottled water, energy drinks and the Internet. Read more.