Pepsi Backs Reality Show Where Winner Goes To Space

Reports that Pepsi would back the space trip for *NSYNC star Lance Bass don’t look too promising of the New York Post is correct. Published reports say Pepsi is shopping around a proposed new reality TV show where contestants would compete for the chance to trek into the final frontier as part of a future Russian Soyuz shuttle mission to the International Space Station. Pepsi-Cola Co. is reportedly ready to pump up to $35 million into the project.