Pepsi Says Pop Idol’s Shelf Life Is Up

Looks like the shelf life of Pop Idol runner-up Gareth Gates is just about up, as Peoplenews.com reports Pepsi has announced that they are dropping the 18-year-old as the face of its drink, seven months after the spikey-haired teenager signed a $1 million plus deal with them. A spokesperson for Pepsi said, “We are always hopeful people will become superstars. But in the same way as our deal with Roy Keane ran its course, Gareth has done his job and he’s been great.”