Pop Stars See Movies As Way To Stay Employed

Nick Madigan of The New York Times profiled the continuing move by pop stars to film, including Britney Spears, Mariah Carey, Madonna, and others. PR consultant Ken Sunshine explained their motivations saying, “This is the almighty dollar waving itself before managers, agents and stars. They all think that maybe one day they’ll get too old to keep making records that go to the top of the charts, and they see movies as another level of the entertainment business that can keep them employed in the future. But you don’t become a great actor or actress just because you’re selling millions of records to kids.”