The New York Post profiled the recent U.S. publicity tour by former Spice Girl Victoria Beckham and her soccer star hubby David Beckham, which didn’t seem to go well. “They did all the right things, they met all the right people, they hit all the right spots,” says veteran publicist Bobby Zarem. “Yet, they didn’t manage to translate that into a high profile. They didn’t get the mass audience. The average person doesn’t know who they are.”
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