Jessica Simpson’s Diet/Exercise Pay Off with Bally Deal
Jessica Simpson is teaming up with Bally Total Fitness to promote the exercise chain with an appearance in a 30 second commercial titled, “A Little Bit Goes A Long Way” which will feature Simpson performing “A Little Bit.”
In addition, Bally Total Fitness will launch the “A Little Bit Goes A Long Way” promotion with the company distributing Jessica Simpson’s “A Little Bit” CD-single to all consumers who join one of the Bally clubs across the country throughout October.
Paul Toback, Chief Operating Officer, Bally Total Fitness Corporation said of Jessica, “Both on and off stage, Jessica embodies our spirit, confidence and optimism — the ultimate fit with Brand Bally. She is an extraordinary talent and we’re sure that people are going to love the spot and the CD.”
Tags: Jessica Simpson
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