Selling The Click Five A Challenge For Lava Records

Andy Karp, senior vice president for Lava Records, tells Gannett News Service the label signed because it was something different. But that’s also a potential roadblock in trying to help the group catch on with the public. “One of the challenge has been, “How do you sell this band?’ ” Karp said. “How do you sell it to young people and at the same time sell it to people who are older who would like the music? It’s definitely going to be a balancing act for us to appeal to younger kids without alienating older folks.”

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4 thoughts on “Selling The Click Five A Challenge For Lava Records

  1. nunzillabreathesfire says:

    Eeee. Best of luck, boys. Sadly, I venture to guess you won’t be making much of an impact. The era of the 5-person boy band is over…and boyband you are, as much as you protest the fact. (I still DO love them Backstreet Boys though. Maybe they’ll have a future with nostalgic losers like myself! Ha, ha.)

  2. ClaireMcDonnell says:

    but but but..’, ‘click 5 play instruments though

  3. nunzillabreathesfire says:

    Oops! Thanks for the info. But I don’t think that’ll enable them to escape the boy band image. What they’re going for kinda reminds me of The Wonders in That Thing You Do!

  4. chickawickabob says:

    whatever the click five is awesome…

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