Selling The Click Five A Challenge For Lava Records

Andy Karp, senior vice president for Lava Records, tells Gannett News Service the label signed The Click Five because it was something different. But that’s also a potential roadblock in trying to help the group catch on with the public. “One of the challenge has been, “How do you sell this band?’ ” Karp said. “How do you sell it to young people and at the same time sell it to people who are older who would like the music? It’s definitely going to be a balancing act for us to appeal to younger kids without alienating older folks.”