Shakira Featured In More Pepsi Commercials

Pepsi announced Wednesday that Shakira is returning to Pepsi for a second consecutive year in a new national TV ad
that features her unique musical fusion of pop/rock in an original rendition of the Pepsi song, ‘Joy of Pepsi.’ Randy Melville, vice president, multiculturalism and strategic initiatives for Pepsi-Cola North America commented, “Shakira embodies the feelings and aspirations of today’s youth and she personifies the Latin movement in the United States. By being fully immersed in two distinct cultures, Shakira has become an ideal spokesperson to convey Pepsi’s message to youth.” The new TV commercial — in English and Spanish — will begin airing this
week on Univision and Telemundo and on English-language TV networks in early
August. Read more.