Shakira Partners With Reebok For Footwear & Apparel

Reebok has signed Grammy-award winning artist Shakira to an endorsement agreement that is being marketed under the brand’s “Sounds & Rhythm of Sport” platform. The line will debut at retail beginning spring 2003, with Reebok showcasing a collection of footwear and apparel that captures the spirit of Shakira’s youth, style and energy. “My music crosses cultural boundaries to reach today’s youth around the world,” says Shakira. “Reebok understands what young people around the world are all about. By joining their team, I am able to fuse my style and music with Reebok’s products and marketing to further connect with this global audience.”