MTV News profiled the planning that goes behind making videos, citing Hugh Surratt, vice president of marketing and creative at RCA. “In Christina [Aguilera]’s case, all of the videos from her last album came from her own vision,” Surratt said. “It varies with our different superstars. Dave Grohl, very instrumental. Dave Matthews has increasingly through the years become more involved in the videos. Artists of that stature get more involved with each album.” Read more.