The Sun spoke with ‘X Factor’ loser Chico about the celebrity endorsements he’s received from the likes of Coldplay singer Chris Martin and Robbie Williams as his debut single ‘It’s Chico Time’ is being tapped to challenge Madonna’s ‘Sorry’ on the UK charts this week. “I’m becoming a household name and I love it,” he said. “It’s my 15 minutes of fame, but I’m not counting it in minutes, I’m counting it in seconds and making the most of it that’s Chico time! Coldplay and Robbie know who I am. Wow, it doesn’t get bigger than that. They are really credible artists.”