Taio Cruz Diversifies His Musical Business

spoke with andPOP recently, where the British artist talked about how he manages to make money in today’s music climate. “It’s very important in any business really to be very diverse so you don’t put all your eggs in one basket,” he explained. “One thing goes to pot, then you have other things to keep you afloat.” Cruz added he likes to write and produce, so he could fall back on that if he wasn’t a recording artist. Those other ventures can also help finance his music videos. Watch the interview via YouTube below.

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