Teen Mags Losing Celeb Spark

The New York Daily News reports that in the post teen-pop era, magazines catering to the age group have seen falling circulation and forced editors to look harder at the fashion and real-girl stories they put between the covers. “It’s not about the celebrity anymore,” declared Atoosa Rubenstein, editor in chief of Seventeen. “When teen celebrities were at a phenomenal pitch, the question was which magazine had different photos of *NSYNC this month. It didn’t matter what was inside.” Now, Rubenstein said, “unless the person on the cover is a loser, [the readers] do a flip through the magazine, and that’s the key to getting that sale.”