Nettwerk Management CEO Terry McBride, who represents Avril Lavigne, claimed to a MusicTank panel in London that “there’s about a $2 million check waiting for her for all her YouTube plays”, especially given that Avril’s video hit ‘Girlfriend’ has been viewed a record 93 million times.
McBride also argued that song downloads should only cost 25 cents, while an album would cost under $4. “You’d see a huge shift,” he told MusicTank. “We haven’t even given kids the choice to show us this tipping point yet … the profit margin in the digital space is about 300% that inside the physical space.” Listen to a podcast of the event at musictank.co.uk.