The Beatles Set Off Boy Band Frenzy

The Beatles came to America to play music and were not manipulated by managers like many boy bands, but for the last 40 years bands in the genre have followed The Beatles blueprint. These bands – including The Monkees, the Jackson 5, the New Kids on the Block, the Backstreet Boys, and *NSYNC – target fans, mostly girls and young women, with an attractive, friendly appearance, solid marketing and a bubblegum pop sound. “I think certainly any band would be crazy not to want to follow the success of The Beatles,” ‘The Beatles Are Coming! The Birth of Beatlemania In America’ author Bruce Spizer tells GoMemphis.com. “I’m not sure (if boy bands) do it consciously or if they subconsciously try to do what The Beatles did because it worked so well.”