Universal Thinks Mariah Carey Will Be A Slow Burner

Reuters chatted with the unfortunately named senior vice president of marketing and A&R for Universal Music International Max Hole, who says they are taking things slow with . “We never expected to explode Mariah back onto the public scene. We always thought this album would be a slow burner, and it may take two or three singles to take off,” Hole said. ‘Charmbracelet’ entered the charts at #3 and is the first of three albums in Carey’s 3-album deal worth an estimated $20 million.

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