Why Are Nick Lachey And Jessica Simpson Faking It?

Star magazine reports that when Nick Lachey and Jessica Simpson were photographed at London’s Heathrow Airport looking very love-dovey, it was for the cameras. Sources tell the tab that the publicity stunt took place after months of Nick, 31, and Jessica, 25, living apart. Why the charade? “Nick and Jessica are much more viable as a couple than they are as two individuals,” a friend of the couple explained. “Their appeal is as a cutesy, cuddly duo. If they split, they will lose the fan base of those who fell in love with them as a happy, and oh-so-in-love newlywed couple.”