Why Is That Grouch From American Idol Selling Coke?

Rob Walker of Slate.com writes, “Simon Cowell is an asshole. That’s what he’s famous for: the needlessly brutal insults of the more hapless contestants on the fame-seeking spectacle American Idol. Even the series’ own site says that Cowell “became a celebrity in his own right for reducing a string of teenage wannabes to tears while serving as a judge on the UK version of the show.” What advertiser would want to enlist such a person?” Read more.