*NSYNC star Justin Timberlake is coming under fire for participating in the McDonald’s backed World Children’s Day as many critics complain the food giant has been one of the chief offenders in the global rise of childhood obesity. William MacDougall writes, “More people now recognize the Golden Arches than they do the Christian Cross. American kids are more likely to recognize Ronald McDonald than they are Santa Claus. Throw Justin Timberlake into this mix, add a frisson of compassionate consumption and you have the stuff of PR dreams.”
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