Christina Aguilera has named her racier alter ego X-Tina, rapper DMX recently had a hit with ‘X Gon’ Give It to Ya’, and with the release of ‘X2: X-Men United’, many are wondering: So what’s with all the X-citement? “It comes up a lot, whether it’s movies or video games, and when it comes up, kids and teenagers think it’s for them,” says Selina S. Guber, publisher of Kidtrends, a brand marketing newsletter tells Cox News Service. “X has that magic for them,” she has. “Why it’s not C, I don’t know.”
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