The Wall Street Journal has learned that Marie Digby, who shot to fame after recording a cover of Rihanna’s ‘Umbrella’ and posting it on YouTube, all while claiming to be an unsigned artist, had actually been signed by Hollywood Records in 2005. Digby explained that she didn’t mention her record label on her web sites because “I didn’t feel like it was something that was going to make people like me.” Ken Bunt, Hollywood Records’ senior vice president for marketing who helped devise Ms. Digby’s campaign, told the Journal, “There are significant challenges in breaking new artists now, but there are also amazing opportunities. People get so mired in the difficulties they don’t say, ‘What opportunities does online present?’ This is a great example of an opportunity.” Read more.
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