Britney Spears’ Shaved Head May Slash Rep & Profits

The New York Daily News reports Britney Spears’ decision to shave her own hair off on Friday may lead to heavy financial consequences. “Without question, parents are going to have a hard time allowing their kids to buy anything associated with Britney,” says Doug Akin, a partner with Mr. Youth, a marketing agency that works with lifestyle brands trying to capture the teen market. “I think the concern here is the excessiveness and I think it is certainly dicey for a major corporation to associate with someone when they are at stage like this.”


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