Intimate Settings Help Mariah Carey With Radio Programmers

IDJ Sr. VP Promotion Ken Lane tells that Mariah Carey’s promo blitz has already helped ‘Charmbracelet’ with programmers. “When Lyor first mentioned to me we were going to sign Mariah, I immediately started thinking about ways to reintroduce her to radio,” Lane said. “We organized dinners with radio programmers in small intimate settings of 40 to 50 people, where she could spend an hour, just be herself and get people feeling they made a new friend.”

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