Contributed by lopez_lover:
Sweetface Fashion Company and The Warnaco Group, Inc. announced today they have signed an exclusive, worldwide licensing agreement to market and produce the new collection of ‘J.Lo by Jennifer Lopez’ Lingerie. The ‘J.Lo by Jennifer Lopez Lingerie’ collection will launch in Fall 2004. As with all ‘J.Lo by Jennifer Lopez’ products, the lingerie collection is inspired by the singer and actress’ sense of fashion and style.
“Our goal as a lifestyle brand is to dress our consumers from head-to-toe with products inspired by Jennifer, and lingerie will be an integral part of the J.Lo look,” said Denise Seegal, President and CEO of Sweetface Fashion Company.