JoJo Partners With HeartSOUL

JoJo HeartSOUL

To celebrate HeartSOUL’s upcoming collaboration with platinum recording artist JoJo, the two have announced they are kicking off a national search for the next fresh face of HeartSOUL. Later this year, the pop star will partner with clothing label for their Fall/Winter collection.

Two models will be handpicked by HeartSOUL, in conjunction with Facebook fans, and flown to Los Angeles to participate in the brand’s upcoming photo shoot campaign in Palm Springs, California. Each winner will receive a Fall HeartSOUL wardrobe and a round trip ticket for (1) to Los Angeles for the shoot. Entry to the contest requires these three steps:

1. Like HeartSOUL on Facebook (
2. Submit (3) photos and a mini bio on HeartSOUL’s Facebook page
3. Winners will be selected on October 2, 2011 and the photo shoot will take place the weekend of October 14, 2011.

“I am excited to team up with HeartSOUL because fashion is a big part of my life and it’s great to share it with my fans,” JoJo said.

“We are beyond excited to have JoJo represent HeartSOUL. Our customers love music and fashion so what better way then to merge the two. JoJo is synonymous with pop culture and we are confident she will resonate with shoppers who want great style at exceptional value,” said Lars Viklund, President of HeartSOUL.

JoJo is releasing her first single ‘Diaster’ on September 6th, from new album ‘Jumping Trains’.

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