Madison Avenue Pairs With Pop Stars

Donny Deutsch, the chairman of the New York ad agency, Deutsch Incorporated, was on Live From The Headlines with Paula Zahn on CNN on Tuesday night. Deutsch spoke about celebrities in ad campaigns, including Madonna’s deal with Gap, Jennifer Lopez’s deal with Louis Vuitton, and Britney Spears’ now ended campaign with Pepsi. On J.Lo’s ad deal, Deutsch remarked, “You know, that’s an interesting one. Louis Vuitton, very high end. Obviously they’re trying to even get more youthful with their image. JLo, I think that can backfire on them, because I think a prestige brand needs to kind of stay a little distant and not necessarily kind of go to who’s the pop star of the day. I think that might backfire.” Check out the entire transcript here.

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