Polaroid’s Lady Gaga Talks With CNBC At CES

CNBC’s Maria Bartiromo caught up with Lady Gaga at CES in Las Vegas on Friday (January 7), talking with the pop star about lending her creativity to Polaroid as the company’s creative director. “I was really driving everyone crazy at Polaroid because they were saying, ‘What’s the camera of the future Gaga?’, and I [held up a smartphone],” the singer explained. “I said everyone takes pictures with their camera phones and nobody uses cameras anymore. The best thing we could do as a company is to combine instant film with something that is digital that’s almost never printed. You almost never print your camera phone pictures.” Watch the interview via CNBC.com below.