Universal Thinks Mariah Carey Will Be A Slow Burner

Reuters chatted with the unfortunately named senior vice president of marketing and A&R for Universal Music International Max Hole, who says they are taking things slow with Mariah Carey. “We never expected to explode Mariah back onto the public scene. We always thought this album would be a slow burner, and it may take two or three singles to take off,” Hole said. ‘Charmbracelet’ entered the charts at #3 and is the first of three albums in Carey’s 3-album deal worth an estimated $20 million.


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