Simon Cowell Talks About Cheryl Cole’s TV Popularity

Simon Cowell tells ITN he’s a bit annoyed that his fellow ‘X Factor’ judge Cheryl Cole is more popular than him.

“I had to really, really twist Cheryl’s arm on this,” Cowell said. “Because she didn’t know how good she was going to be. I kept saying to her, ‘If you do this, not only is it going to be great for the show, it’s going to be great for you.’ And she has, she’s become the most popular person on TV. More than me. Annoying, but it happens.”

But the Girls Aloud star said she’s more concerned about her mentor Alexandra winning tonight (update: she just did win!) than anything that’s changed in her life since joining the hit reality singing competition.

Watch the clip via YouTube below.